Episode guide
The Apprentice: Season 18
12 episodes · first aired Feb 1, 2024
TMDB has no overview for this season.
- 1 Highlands Corporate Away Day Feb 1, 2024 · 1h 2m Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
- 2 Cheesecakes Feb 8, 2024 · 58m It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
- 3 Virtual Escape Rooms Feb 15, 2024 · 58m It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
- 4 Discount Buying Feb 22, 2024 · 59m It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
- 5 Formula E Feb 29, 2024 · 58m Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
- 6 Cereal Mar 7, 2024 · 58m The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
- 7 Budapest Tourism Mar 14, 2024 · 58m Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
- 8 XBUS Advertising Mar 21, 2024 · 58m Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
- 9 TV Selling Mar 28, 2024 · 59m The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
- 10 Vegan Alternative to Cheese Apr 4, 2024 · 58m Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
- 11 Interviews Apr 11, 2024 · 58m Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
- 12 The Final & You’re Hired! Apr 18, 2024 · 58m Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.